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The State of the Bridal Party

The average bachelor or bachelorette party now runs $1,400 a head. The format is contracting, the drinking is thinning out, and the old default is dying on its own.

The typical bachelor or bachelorette party now runs about $1,400 per attendee, and 64% of guests spend more than $400 just to show up. That's before the wedding gift, which 70% of Americans say they're still expected to buy on top of it.

The people paying have noticed. In Trustpilot's survey, 65% of Americans said these parties have become too excessive for the economic moment, 74% said they've gotten too expensive in just the past two years, and nearly two in five have been invited to one they couldn't afford to attend. An entire industry grew up around turning a one-night send-off into a three-day destination weekend, and the guests are the ones funding it.

So the format is changing. The Knot's 2026 data shows parties getting shorter again, with fewer activities, chosen more carefully. Planners are calling the trend "soft luxury": a good rental, a private chef, a small guest list. The phrase that keeps showing up in trend reports is "connection over chaos."

What actually changed about drinking

The easy version of this story says young people stopped drinking. The data says something more specific.

Gallup has overall American drinking at 54%, the lowest reading in ninety years of tracking, with adults under 35 at 50%. But IWSR's July 2026 research complicates the abstinence narrative: Gen Z participation rebounded to roughly 74%, in line with the full adult population, and the firm argues much of the recent decline was economic rather than cultural.

Read both datasets together and the real shift comes into focus. People still drink. They drink less per occasion, 3.9 drinks on average, down from 4.4 a year ago, and 52% of young adults now believe even moderate drinking is bad for them, up from 34% five years ago. Drinking survived. Drinking as the entire itinerary did not.

That distinction matters for anyone planning one of these weekends. A mocktail menu is now the baseline expectation of a group where most people intend to remember Saturday.

The old default is dying on its own

For decades the bachelor party had a script: dinner, drinks, strip club. Nobody chose it so much as inherited it.

The inheritance is running out. IBISWorld reports the strip club industry has been losing ground for a decade, peaking around the start of the MeToo movement and declining since, with revenue expected to fall again in 2025. The analysts attribute it to a generational shift in how young adults see the whole arrangement. One high-end bachelor party planner told Vice that the stripper-in-a-hotel-suite format is "your fathers' or grandfathers' bachelor party," and that his clients, who pay him five figures to plan these weekends, ask for experiences instead. He won't book strippers at all.

Grooms in that same reporting describe the actual mechanics of a strip club night: you sit, you spend a lot of money, and you don't talk to the people you flew across the country to see. For a weekend that exists to gather scattered friends before a life change, that's a strange way to spend the marquee evening.

What's filling the space

The replacement activities share a shape: something the group does together, in one room, that produces a memory instead of a tab. Cooking classes. Pottery. A private chef. A hike. And increasingly, a sound bath.

Sound baths for bridal groups are already a booked category. Batch, the bachelorette marketplace operating in over thirty cities, lists private sound bath experiences with bachelorette reviews in New York, Houston, Austin, San Diego, and Palm Springs. Mobile practitioners like Luv Collective, covered in Betches and Business Insider, bring the whole setup to the rental house: bowls, gongs, mats, eye masks. Private group sessions start around $400 total, which against a $1,400-per-person weekend barely registers as a line item.

The timing is what makes it work. Saturday morning, after the arrival-night dinner, before the main event. Everyone lies down in the living room of the house they already rented. A practitioner plays for an hour. Phones stay in another room. The group that spent last night catching up spends this hour in the same room saying nothing, and by all accounts that's the part people talk about afterward.

Read the reviews on any of these listings and a pattern shows up. Brides call the sound bath the highlight of the weekend, unprompted.

Nobody says that about the third bar.

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